Writing Keyword Friendly Content

March 15, 2015 - Just For Kicks

Keyword Friendly content means writing material that makes it easier for search engines to find you.  First of all, your title should contain your keyword.  for example, if you are selling copies of a specific book, then the title of your page should contain the title of the book rather than just “Buy Great Book,” or whatever you happen to have.


The content of your article should also contain the keyword that you are attempting to attract search engine results for.  Using specific long-tail keywords will get better results.  What is a long tail keyword?  In essence it means a longer search entry that is much more specific than generic searches.  For example, rather than “Dungeons and Dragons” a long tail search would be “Dungeons and Dragons 3.5 Player Character Sheets.”  This more specific targeting helps you build better content tailored to the needs and expectations of search engines.  Be careful about spamming your long tail keywords – sprinkle it a couple of times in your article or description, but do not overdo or your page will be flagged by the search bots.


Include words and phrases that are similar to the searches you are targeting.  Use sentences to describe the content but which do not necessarily include the words you are targeting.  For example, if you are targeting a specific model number of some product then your search would be for that model number, but you would want to include words and phrases such as the manufacturer or distribution outlet for that product or words related to the use of that product so that the search bots know that your page is directly related to the search you are targeting.


Check all of your meta tags.  Make sure that your page description, header, title, etc. all contain the long tail keyword you are targeting.  If you don’t know how to do this yourself, then consider using a third party platform like WordPress or similar.  Do not assume that your webmaster has already done this.  Many webmasters out there learned their skills in the 90s and have not kept them up to date or have failed to invest in newer software packages that do these things automatically.  Check the page source to make sure.


Make sure that any images you have embedded into your pages have alt text that matches or is close to your keywords.  Remember, search bots cannot see pictures.  They can only read the code for your page so if the hidden text for your pictures isn’t there or is set to something meaningless like “picture 1,” then you won’t get the results you want.  Be sure to set this hidden information so that bots can read it appropriately.


In summary, use your long tail keywords in your article, but don’t overdo it.  Use words and phrases related to your search at least 2-3 times in your article.  Set your meta tags or hidden text so that it contains the words you want.


But always remember that the end user comes first so the quality of your content for the user has to come first.

› tags: Just For Kicks / SEO / Writing /

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