5 Basics of Search Engine Optimization (SEO)

March 12, 2015 - Just For Kicks

5 Basics of Search Engine Optimization (SEO) include:


  • Great Content
  • Good URLs
  • Keyword Friendly Content
  • Solid Internal Links
  • Solid Backlink Profile


More important than anything else – the most basic of basic SEO – you have to have great content on your web site.  Ultimately content is what people are looking for, and if all you have to offer is the same old same old that every other site has, your users will eventually find another place to go, no matter how good you do the rest of the steps.  Basic SEO and common sense tell us that people will only go (and stay) where they are able to find something useful.


A good URL is one that is friendly to search engines.  This URL should be the same as, or contain the long tail keywords that you are targeting.  Long tail keywords require their own article to cover them completely, but in short they are the specific words that you expect your users to type into the search engines.


Keyword friendly content means building content that lets search engines know what your content is all about.  There are specific steps to building keyword friendly content, and the exact steps vary for text, video, and images.  Properly setting up your meta tags, alternative link text, and image text are important elements of keyword friendly content.  Another important step is to ensure that you include words and phrases related to your long tail keywords within your document.  Now, search engines aren’t stupid.  If you just spam the keywords you are targeting your page will be flagged and ultimately you won’t get the results you are looking for.


Internal and external links are important because they tell search engines how important your information is.  If it is important enough for other pages to link to it, then that page gets higher priority than other pages.  You should have control over all of your internal links, so setting those up should be relatively easy.  Setting up external links is much more difficult, but is also proportionately more important.  Several sites offer tools to help you build your site and configure many of your internal links automatically.


Most of your internal links should be using quality anchor text when linking to relevant articles.  Quality anchor text means that the words people click on match the words you wanted them to type into the search engine.  This tells the search engines what other pages think your page is about, which then helps that search engine optimize results in your favor.


I put external backlinks last on the list, not because they are not important, but because it is usually the most difficult part of optimizing your page for search engines.  Getting other web masters to give you quality backlinks is difficult – especially if they are your competitors and they are also trying to improve their search results and are targeting the same keywords that you are.


Follow these five basic steps, and you will find greater search engine success.

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